6 Tips for a Successful Melbourne Shoe Store Fitout

10 October 2022

Anyone passionate about shoes may think owning and running a shoe store is the ultimate ambition. However, business experience is needed because retail success ultimately comes down to sales numbers. This implies that the store’s layout, merchandise, and lighting must appeal to the target customer. Your shoe business needs to satisfy customer wants and expectations, regardless of whether you intend to serve budget-conscious families or expensive clients focused on the pinnacle of luxury.

Appealing Exterior Design

Any retail business must pay close attention to first impressions. Your target customer should be attracted to the exterior design, signs, and logo. The outside aspects of a business that specialises in a certain style of footwear, such as designer, athletic, or comfort/walking shoes, should also reflect the essence of the stock so that customers who are new to the retailer receive an initial sense of what the store has to offer.

Inviting Display Window Design

Despite being visible from the store’s exterior, the display window merits its own section. Display designs can be used to communicate a store’s logo, showcase the names of manufacturers or designers, or inform potential customers about discounts or special offers. Any shoes on display should be sufficiently spaced apart and set up, so they go well with the accompanying signage. Plate glass should be immaculate in and of itself. Consumers are immediately turned off by congested, crammed displays and unclean windows.

Attractive In-Store Displays

As crucial as eye-catching window displays can be, in-store displays. By raising the display or positioning it next to the store door, you may draw attention to the newest styles and discounted prices. Even the clearance section ought to be organised by size and, ideally, style.

Excellent Lighting

Lighting is crucial for both interior and exterior displays. However, a good lighting design can also enhance a warm, welcoming atmosphere. The family store might remain with cheery, useful, brilliant white lighting, but the luxury retailer might prefer to wash the area in subtle rose or golden light. To set apart featured products from other displays, they may be lit from below or spotlighted from the ceiling.

Efficient Inventory System

It’s critical to have a system to track the best-selling shoe brands and designs. Utilise stock-keeping units (SKUs) and stock ageing codes to understand inventory levels and when to place a new order. Items that don’t sell well can either have their inventory lowered or removed entirely.

Outstanding Customer Service

Employees who are knowledgeable about footwear, shop inventory, and your target market are essential to the success of your business. Be on the lookout for seasoned shoe salespeople, ideally those with the knowledge or a keen interest in the specialist area of your business, such as women’s casual or formal designs. Customers are made to feel protected by floor workers who genuinely care about both the customer and the product. It’s also crucial to have the capacity to upsell to a person or family.

Making your shoe store look professional and appealing is of utmost importance when you own one. Your store’s exterior and interior design convey a lot about your brand to customers in the first few seconds of their interaction with you. Consult with a provider of retail and commercial fitout solutions like BRL Contracting to ensure you do it correctly the first time.

Our in-house setout professionals have years of industry experience and can make your vision a reality. Our team is knowledgeable and skilled in every facet of shopfitting, ensuring a professional outcome with the best possible management and service. Additionally, you will enjoy many benefits from hiring a local shopfitter for your store in Melbourne.

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