Retail Fitout Trends That Shape Your Customer’s Shopping Experience
22 February 2023Shop owners are looking for ways to offer in-store experiences that customers simply can’t obtain from their laptops at home as online shopping is eroding brick-and-mortar retail profitability. Additionally, customers who shop in retail stores are looking for more than just a way to buy new goods. They want a satisfying experience so they may feel good about spending their hard-earned money. The key to providing this satisfying experience is your store fitout.
Below are some retail fitout trends that can help shape your customers’ shopping experience once they get inside your store.
Bold Colours
Think about how the colours you choose for your next fitout will reflect, support, or somehow affect your brand. While maintaining a fresh interior, you want to maintain the identity of your brand that you’ve worked so hard to build. Bright wall art or signage are some ways to use bold colours in your retail store. Use one or two striking colours to draw attention to specific areas of your store. Consider where you want to focus visitors’ attention and gaze, then use colour to guide them there.
Open Layouts
An open floor plan has many benefits for your retail store. It can appear bigger than it is, making it easier for customers to find what they’re looking for.
A significant trend in retail fitouts is the creation of open layouts, and the effects are striking. Consider customer traffic patterns and how you want them to navigate your store as you develop a design for your new open layout. The ability to modify and create seasonal displays with modular fixtures allows you to keep the appearance of your store current for recurring customers, which is especially helpful for open layouts.
Natural Materials
Natural materials are now gaining centre stage in retail stores, replacing laminates and other man-made materials that have long dominated the scene (largely due to their low cost and ease of maintenance). Timber, cork, wood, and even felt are materials that are frequently utilised in retail fitouts, and they create an atmosphere that is cosy and airy for customers. These materials make shopping feel less formal and more casual.
Green Walls and Plants
The rise of green walls and plant installations in retail stores is particularly welcome because office buildings and shopping centres have long had an antiseptic, corporate air. Plants are not only beautiful and eye-catching, but they also promote relaxation and tranquillity. Just give it some thought. Customers will be drawn to enter your store and take in the atmosphere you’ve created if they’ve had a long day of shopping and notice that it has a calm, natural feel.
On the other hand, green walls may be designed for any type of space, whether you need to make a big statement or fill a little space. You won’t need to bother about pricy and unsightly drip systems if you have an artificial green wall. Simply install the wall and take pleasure in its beauty at all times.
As you can see, current retail fitout trends give store owners a lot of opportunities to enhance their customers’ experiences and encourage frequent visits. Don’t be afraid to contact our fitout experts at BRL Contracting if you want to include these trends in your upcoming retail store fitout project. Call us at (03) 9545 0955. We are the right Melbourne fit-out contractor that you can trust.
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