Overcoming Shopfitting Design Challenges

20 November 2020

Shopfitting is a process of planning and designing the layout of a shop or store. It also involves the enumeration of all the needed equipment, fixtures, and fittings that will be used for the layout design. The goal of the shopfitting process is to make the store much more appealing to customers, encouraging them to enter and subsequently buy products or opt for services. Shopfitters often execute all the design plans and install the necessary equipment that will complete the shopfitting process.

The process of shopfitting is normally carried out in retail shops, leisure centres, bars, restaurants, hotels, offices, grocery stores, fashion outlets, and electronic stores. Without proper shopfitting, the owners of these places can surely find it difficult to sell products and broaden their market share. Both their branding and reputation can also be affected if their shopfitting is not done properly.

Common Shopfitting Design Challenges

Ideally, shopfitting can be done easily and can be finished according to the set timeline and schedule. But in reality, this specific process can meet several design challenges that can affect its overall progress and finalised work schedule. Some common shopfitting design challenges that one may encounter include:

  • Sudden Changes: Minute changes might have some small effects on the progress of the shopfitting process. However, sudden huge changes might not work well with shopfitters and contractors as these might affect a lot more factors other than the progress of the shopfitting project. Fortunately, shopfitters know how to be flexible, enabling them to effectively adjust to abrupt plan changes and carry out results in just a short time.
  • Material Differences: Combining different types of materials can be difficult, especially if can hugely affect the overall appearance of the store design. Thinking of ways on how to combine products that are made from wood, plastic, glass, metal, and others can take a long time just to plan, consult, and finalise the shopfitting design. And so, most shopfitters would just opt for custom-made materials to ensure that all products, fixtures, and equipment can all look cohesive.
  • Complex Floor Plan: A lot of shops today are situated in old factories, lofts, and others that have complex architectural designs. The complexity of these designs would then require a thorough assessment of the floor plan to ensure all shopfitting elements will not weaken the structure or affect other crucial factors. One way to overcome this complicated challenge is through modern technology, which can help know the specifications and true condition of structures.

Steps in Planning the Shopfitting Design

Whenever shopfitters conduct the shopfitting process, the very first thing that they will do is to visit the site with their client. All the features of the site will be analysed by the shopfitters so they can come up withdifferent design and layout variations that can match the preferences of the client. Once the client has chosen their favoured design and layout, the shopfitters will now work further on it. Additional developments and customisations will now be integrated into the design according to the client’s needs. A 3D visualisation of the shopfitting project will then be developed and presented to the client.

To know more about shopfitting processes, just consult with us at BRL Contracting.


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