Retail Store Shopfitting Trends that Every Business Owner Should Know

23 August 2022

Retail shopfitting is about designing retail stores to deliver a positive customer experience. It has evolved into a critical component of starting a business.

Retailers, of course, are the primary customers of shopfitting companies, and this industry is currently facing several challenges. To meet your customer’s needs, you must look for ways to expand and reinvent your retail space as a shop owner. According to the fitout designers, store layouts now prioritise the safety of employees and visitors.

To stay competitive in retail stores, you as an owner must be aware of the latest trends in shop fitting. To help you stay on top of the game, we’ve identified some retail store shopfitting trends that every business owner like you should know.

Tell Your Brand’s Story

Melbourne’s most recent retail fitout trend tells the brand’s origin story. You must be direct with your customers to make a good impression as a shop owner. The fitouts can demonstrate that your brands sell more than just products and services. It’s all about enhancing the customer experience by emphasising your brand’s values and ethics, which visitors will remember. For example, separate sections are created in your store based on the demographics and interests of the target audience. Making it personal is the new trend now!

Create More Refined Spaces

We at BRL Contracting can create fitout designs while keeping social distance in mind. Shelves and racks are placed at an appropriate distance, allowing customers to move around without colliding. The minimalistic retail interiors significantly reduce the need for extraneous elements. Because the furniture does not crowd the space, a more refined atmosphere is created.

Provide an Interactive Shopping Experience

While online shopping remains dominant in some areas, you can up your game by offering customers an interactive shopping experience. It all comes down to the experience customers have while shopping inside your store. To encourage social distancing, one-way aisles and glass barriers can be installed. For example, retail fitouts allow customers to try on products, whether clothing or accessories, but with safety precautions. Remember, we are now living in the so-called “new normal”. So as a business owner, you must adapt to stay in the game.

Exclusive Product Display 

As we described the need to create more space in the earlier points, exclusive product displays are now a part of retail fitout trends that BRL Contracting can provide. Stocking all your products on the shelves at once may appear cluttered and confuse your customers. The angular floor plans can help your store appear larger and more organised. In standalone cases, most shop owners now prefer to display less inventory of higher value. It provides an exclusive vibe and improves the customer shopping experience.

Integrate Flexible Fitouts

In terms of fixtures and fittings, retail fitouts are flexible. The flexible fitouts will allow you to showcase various products and experiment with extra space. Portable displays are used for a variety of purposes. Window displays are also being experimented with by other retailers. It allows them to showcase their store in a specific theme and launch new products and services. Comfort is an essential aspect of flexible designs. The proper colour temperature can create a warm or cold environment, and it also influences the appearance of the products.

So, if you are looking to build on-trend retail fitouts, BRL Contracting has been delivering quality Commercial and Shopfitting Solutions for over a decade. We can deliver a complete fit-out service from design & construction to providing quality tradespeople and management to fit your needs. With a strong focus on client satisfaction and quality workmanship, we pride ourselves on delivering the best finish every time. Contact us today!

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