Things to Consider in a Pharmaceutical Fitout

11 March 2020

It is common for different kinds of fitouts to adjust the merchandise mix in such a way that will meet the client’s needs and preferences. Through this, you will be able to improve and develop your branding and visual merchandising. Same goes with a pharmaceutical fitout. There are certain things to consider since this product is highly essential for customers and their storage and display must also be regarded with utmost importance. Below are things you need to consider in a pharmaceutical fitout.

Customer Inclusion

It is evident in today’s society for trends and buzzwords to come and go. One thing that never fails in a pharmacy setting is inclusivity. No pharmacy has a homogeneous clientele. Pharmacy customers come from every demographic imaginable, and while you cannot micro target every last one of those demographics, there are a few simple design principles to follow that can make your regular customer and her five-year-old grandson feel equally at home.

Plan Carefully

The old adage that states “measure twice, cut once” applies in pharmacy design planning. It’s not uncommon — in fact, it’s suggested — to spend as long or longer planning your renovation as we’re actually spending on the project itself. Doing so will limit your downtime, cut down on the chances of lost revenue, and ensure a quicker return of investment. Your planning, in other words, is every bit as important as your purpose.

Efficient Layouts and Designs

Layout and design are often used interchangeably, but they are two very different things. Layout is the physical placement of different elements — workstations, shelving, point-of-sale, and much more — in your pharmacy’s space. A carefully-planned layout increases efficiency, facilitates customer interaction, boosts sales, and can even improve patient outcomes.

If layout considers what goes where, design considers the look and feel of the finished product. Lighting, signage, displays, carpeting, and colourways are all key design elements that should not be neglected; they play an outsize role in customer experience, and can influence worker morale as well.

One thing many pharmacies find useful is embracing a universal design. This is a concept that makes spaces accessible to all, regardless of age or ability. That means an accessible entrance, plenty of room to walk or wheel around, bright lighting, and ample comfortable seating in waiting areas.

Stick to Your Purpose

This is where it all begins. Each pharmacy fitouts comes with different needs. Some find that their retail sales floor hums like a well-oiled machine but that their pharmacy workflow is lacking. Some pharmacies are a model of efficiency on the backend but find something’s still missing in their customer experience. Others feel they have so many problems to solve that they can’t even pick a place to start. So begin by figuring out your motivation.

Consult BRL Contracting for your pharmacy fitout needs. We have been delivering quality commercial shop fitting solutions for the past decade. We are equipped with an employee qualified in all facets of shop fitting to ensure a professional result.

 

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